Top 5 Photo and Video Apps Performance in the UK Q4 2024

In the fourth quarter of 2024, the top photo and video applications on a unified platform in the United Kingdom exhibited notable trends in downloads, revenue, and user engagement. Here's a closer look at the performance of these apps based on data from Sensor Tower.

CapCut - Video Editor from Bytedance Pte. Ltd saw its weekly revenue fluctuate, peaking at around $424.6K in late November and ending the quarter at approximately $420.2K. Weekly downloads showed a significant upward trajectory, starting at 142.6K and reaching 182.9K by the end of December. Active users also increased, starting from 3.7M and expanding to over 5.1M.

Instagram maintained a consistent revenue flow, with a slight decrease towards the end of the quarter, closing with $214.2K. Downloads showed some volatility but ended on a high note with 117.8K in the final week. Active users remained stable throughout, hovering around 19.5M.

YouTube by Google demonstrated strong revenue performance, reaching a high of $1.57M in late December. Downloads increased sharply in the same period, climbing to 90.9K in the week of December 23. Active user numbers remained robust, consistently above 41M.

Snapchat experienced a revenue peak of $898.8K in late December. Downloads surged to 123.4K in the same period, while active users showed slight fluctuations, ending the quarter at approximately 12.9M.

Canva: AI Photo & Video Editor saw a decrease in revenue towards the end of the quarter, closing at $329.8K. Downloads showed a resurgence in the final week, reaching 66K. Active users increased steadily, ending at about 1.32M.

These insights underscore the dynamic nature of the photo and video app market in the UK. For more detailed analytics and insights, visit Sensor Tower.